As the beloved character from Sanrio, Hello Kitty, which is highly popular under the brand, celebrates its 50th anniversary with a special edition playing card set. The design prominently features the joyful colour red, with the familiar image of Hello Kitty gracing the front, and the eye-catching 50th-anniversary logo held prominently.

The card backs hold a delightful surprise with a zigzag edge design and bright, sparkling pink heart bubbles launching into view. Even the little angels have adorned themselves in new attire, featuring heart-shaped cakes and the iconic Hello Kitty 50th-anniversary imagery, all centered around the iconic bow.

On the faces of the cards, you'll find a plethora of characters from the extensive Sanrio family. Each card boasts a fully customized and adorable design, with playful details in every suit. The lineup includes well-known characters like Cinnamoroll, Kuromi, and even popular characters from Sanrio that have yet to feature in any collaborative card set: My Melody, Pom Pom Purin, and more... a truly superstar ensemble!